about DUGAA


DUGAA was established with the vision of providing technology manufacturers and enterprises with smart solutions to expand their business globally. Today DUGAA is transforming businesses through semi-autonomous systems powered by Big Data and Machine Learning.

Today, employees of over 1000+ companies are using DUGAA systems as part of their workflow.


"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." Antoine de Saint-Exupery

We believe the real goal is not adding more functions and over complicate things; The goal is to simplify without compromising the functionality.

We believe the real power is in simplicity.


Today’s change in the work environment is both cultural and technological. Today we are in the stage of Industry 4.0, the age of automation and cyber-physical systems.

We believe humans can play a significant role in the future of work environment only if they are equipped with the right tools.

The Origin

DUGAA word is rooted in the ancient Sumerian language meaning “Command and Order”.
This word continued to be used in other ancient languages such as Babylonian.

The command is what transforms the human civilization.
The order maintains our creation.

Today the transformation is happening through the computer commands or the command-line.
A computer program will not compile or run if the slightest thing is out of order.

When the commands are executed by order, we are able to achieve greatness.

Identity Design

The emphasis of the design is on freedom, openness with the geometry in the center while being modern and futuristic.

Above - Below
Rise of D

The Mountain

The symbol chosen for DUGAA is the mountain. It was inspired by an ancient quote "There are mountains behind every mountain". In today's world, every progress we make, every question we answer, it opens up new horizons and raises new questions.

It also implies that despite all the advancement of technologies and achievement, we should always be humble.