Today in a typical enterprise, the valuable product information is floating between departments and it is modified or styled to be used for website, product comparisons, product specifications, product registration, RMA submission and product catalogue prints and so on.
The data is constantly back and forth between Excel, Word, emails, photoshop, HTML, etc which makes it unmanageable and it is prone to human error.
That is only the product information which was captured. There is much more in product information which unfortunately many enterprises despite heavy cost of ERP and MES systems do not have a clear visibility through this data. In addition, processing this data and turning it into useful information can be near impossible. Huge amounts of data will be ignored or it is left untouched.